Entries by Aaron

Under the Influence – 80+ Influencer Marketing Statistics (with infographic)

Marketing Written by Raj Vardhmann This blog post was used with kind permission from www.smallbizgenius.net See the original blog here: https://www.smallbizgenius.net/by-the-numbers/influencer-marketing-statistics/   Click here to download the infographic featured in this post While influencer marketing isn’t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, […]

Are payroll systems sold meeting expectations?

In the payroll industry, there are hundreds of payroll systems and services that companies can choose that enable them to carry out payroll operations more efficiently and effectively. Compared to manual processes, a payroll system will usually speed up payroll processes tremendously, and help to reduce human error. In theory, payroll systems allow more significant […]

Is the future of digital marketing a virtual one?

The Experience Economy The term “experience economy” was first coined by B. Joseph Pine II and James H. Gilmore who used it in an article describing it as the “next economy to follow the service economy” back in 1998. The idea is that businesses engineer memorable events for its consumers so that the memory of the experience itself becomes the […]