Entries by Aaron

Will Brand Video Games Replace Mobile Marketing?

As more and more consumers use mobile devices as their main way to engage with brands, mobile marketing has become an essential method for connecting with consumers. However, banner ads have been proven to be ineffective and video ads often feel intrusive on mobile devices. As brands have looked for ways to engage with users […]

Marketing Trends | 9 Trends That Will Enhance Your Strategy

Over and again we hear about the same marketing trends that will help you in 2019/20. It’s clear that social media has been listed among these trends, but rarely do we see written the specifics and details of what you can and should do with this marketing trend. It goes far deeper than simple Twitter […]

Using Brand Video Games To Enhance Your Message

When you’re looking for new ways to engage with your audience and grow your brand, mobile, social, and brand video games are something that you cannot afford to ignore. Price Waterhouse Cooper (www.pwc.co.uk) estimates that the worldwide video games industry will be worth almost $20 Billion by 2020, illustrating the fact that games are no […]

Under the Influence – 80+ Influencer Marketing Statistics (with infographic)

Marketing Written by Raj Vardhmann This blog post was used with kind permission from www.smallbizgenius.net See the original blog here: https://www.smallbizgenius.net/by-the-numbers/influencer-marketing-statistics/   Click here to download the infographic featured in this post While influencer marketing isn’t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, […]

Are payroll systems sold meeting expectations?

In the payroll industry, there are hundreds of payroll systems and services that companies can choose that enable them to carry out payroll operations more efficiently and effectively. Compared to manual processes, a payroll system will usually speed up payroll processes tremendously, and help to reduce human error. In theory, payroll systems allow more significant […]

Is the future of digital marketing a virtual one?

The Experience Economy The term “experience economy” was first coined by B. Joseph Pine II and James H. Gilmore who used it in an article describing it as the “next economy to follow the service economy” back in 1998. The idea is that businesses engineer memorable events for its consumers so that the memory of the experience itself becomes the […]