By Nick Day, CEO at JGA Recruitment Group
Introduction: A Season of Change
It is now January 2025 and the Premier League’s transfer window has already sprung into life! As a result, I find myself reflecting on the parallels between football’s talent acquisition strategies and the evolving landscape of professional recruitment. Just as Premier League clubs are mobilising their scouting networks to unearth the next game-changing talent (please Spurs can you sign some reinforcements!!), organisations across industries also face crucial decisions about approaching talent acquisition in an increasingly complex market.
My own journey in recruitment mirrors the evolution I’ve seen in the industry. When I started in recruitment two decades ago, I approached talent acquisition with the same naive enthusiasm as a football fan who believes they could spot the next Lionel Messi just by watching highlight reels. I thought that with enough determination and a basic understanding of the industry, I could match any specialist recruiter’s results.
The humbling lessons came quickly. Just as a football scout must understand a player’s technical abilities, psychological makeup, cultural fit, and growth potential, I learned that true recruitment expertise involves layers of complexity that no amount of enthusiasm alone can master (although it helps!). Through years of specialising in payroll and HR recruitment, I’ve discovered that success comes from knowing where to look for talent, building deep relationships, understanding subtle market dynamics and talent insights, and developing an intuition that can only come from focused experience in a specific sector.
The Value of Specialist Expertise: Beyond the Surface
Let me paint a picture: Imagine if I, whose football expertise extends no further than coaching Exmouth Town’s under-11s at the Grassroots level, attempted to scout players for Liverpool FC during this January’s transfer window. While I might get lucky occasionally and spot a talented player online, the likelihood of that player succeeding within Liverpool’s specific tactical system, adapting to the Premier League’s intensity, and embodying the club’s values would be minimal.
Consider Liverpool’s acquisition of Virgil van Dijk. While many saw a good defender at Southampton, Liverpool’s specialist scouts recognised something more: they saw a transformative leader who could adapt to Jurgen Klopp’s high-pressing system and embody the club’s values. The £75 million price tag, which many questioned at the time, has proven to be one of football’s shrewdest investments.
To understand the actual value of specialist expertise, let me share two illuminating analogies demonstrating why cutting corners in talent acquisition often proves costly.
The Tale of Two Builds: A New Year’s Resolution
I think this personal story perfectly illustrates the value of specialist expertise. In October 2024, my mother announced she wanted a new garden shed and that she would build it herself “to save money”. Despite her PhD and entrepreneurial success, she had never used a drill or hammer. While she knew she could figure it out, it also dawned on her that it would likely take her a week of learning and building, with no guarantee of professional-quality results, so she asked if I could do it instead!
While I could build it and I am mildy more familiar in the use of DIY tools, it would still take me a weekend, and as someone who isn’t a professional builder, the quality would likely fall short of professional standards. So, instead, I responded by recommending that she hire a specialist—someone who could complete the job in four hours with quality results and a build guarantee.
This scenario perfectly mirrors the recruitment landscape as we enter 2025. While internal HR teams (like my mother in this analogy) are certainly capable, and in-house recruiters might be appear cheaper, neither can match the efficiency and quality of true specialist recruiters. When you factor in the opportunity cost of time spent, the “savings” of DIY recruitment often prove illusory – just as many January transfer window panic buys cost clubs far more than a carefully planned acquisition would have.
This pattern of false economy isn’t unique to construction projects. Let me share another analogy that perfectly illustrates how attempting to cut corners in specialised services ultimately leads to more significant costs.
A Lesson from the Kitchen and the Transfer Market
This second analogy comes from my obsession with Gordon Ramsay’s Kitchen Nightmares. Time and again, when I watch the show, struggling restaurants attempt to cut costs by switching to frozen food and microwave cooking. Initially, this appears to work—costs drop significantly. However, as quality suffers, customers stop returning, and the business ultimately fails (until Gordon saves the day).
Now, consider the January transfer window. Clubs desperate to avoid relegation or secure Champions League qualification often make panic buys, bringing in players without proper scouting or consideration of fit. Like restaurants serving microwaved meals, these clubs might solve an immediate problem, but the long-term costs can be catastrophic.
These two analogies mirror what we’ve observed in recruitment through 2024. Recent research shows that 57% of hires made in the last 12 months simply aren’t working out in some capacity, with 25% not working out at all. The primary reasons? Poor role fit (46%) and poor cultural alignment (44%). These statistics become even more sobering when you consider REC research found that replacing a mid-manager level employee earning £42,000 can cost an organisation upward of £132,000 (mirroring similar research findings undertaken by the CIPD).
The Power of the Passive Market: Creating Transformative Opportunities
Just as January’s transfer window demonstrates, the most valuable talent often isn’t actively seeking new opportunities. The most influential signings frequently come from identifying individuals whose situations open them to the right opportunity (need to avoid relegation, David Moyes is your man), even if they’re not actively looking. Let me share a success story that I hope perfectly illustrates this principle.
In 2017, I was approached by a top five global accounting firm seeking what they termed “a unicorn” – a rare combination of payroll leadership and sales experience, bureau expertise, and the interpersonal skills to navigate demanding stakeholder relationships. Their internal recruitment team had spent three months in a frustrating cycle of advertising and LinkedIn searches, finding plenty of payroll managers but none with the precise blend of experience they needed. Their situation reminded me of a football club desperately searching for a striker in January – plenty of options, but none quite right (Jorden Ayew anyone?)
Fortunately, I had developed a connection with an exceptional candidate through my show The Payroll Podcast, events, and years of relationship building. While she wasn’t actively job-seeking, I knew from our regular industry conversations that she consistently delivered outstanding results. Almost a year before this opportunity arose, she had shared with me her openness to a move – but only for a role that would provide genuine growth and fully utilise her diverse skill set. When this perfect opportunity emerged, one conversation was all it took.
The result? Eight years later, this placement has transformed into something remarkable – she became the first-ever payroll equity partner for a top 5 firm in the UK. This long-term success story illustrates why specialist recruitment insights are invaluable and unattainable for non-specialist recruiters.
The AI and Technology Evolution: Enhancing Rather Than Replacing Expertise
As we navigate 2025’s recruitment landscape, AI and technology play an increasingly significant role in identifying and engaging talent. However, much like in football scouting, where advanced analytics and AI-driven performance metrics have become commonplace, technology enhances rather than replaces human expertise.
Consider how Premier League clubs approach the January transfer window. They analyse how a player’s style would mesh with their tactical approach, assess their adaptability to the Premier League’s intensity, and evaluate their personality to consider how that will complement within the dressing room. Similarly, while AI-powered platforms and enhanced LinkedIn features have democratised access to professional profiles, the real art lies in interpretation and engagement.
The statistics tell a compelling story: LinkedIn reports show cold approaches yield response rates as low as 21.6%. In contrast, at JGA Recruitment, we achieve higher than 90% engagement rates with our targeted outreach. This dramatic difference isn’t about having better technology – it’s about combining technological tools with deep industry expertise and trusted relationships built through our industry podcasts, newsletters, and consistent market presence.
The Environmental Factor: Understanding Talent in Context
Expert recruiters possess a crucial skill that technology cannot replicate and that’s being able to identify when exceptional talent has become misaligned with their current environment. Consider the case of Marcus Rashford at Manchester United – an England international with proven world-class ability who hasn’t suddenly lost his talent but finds himself in an environment (or a headspace) that no longer enables him to perform at his peak potential.
This situation mirrors what we frequently encounter in professional recruitment. Recently, we worked with a senior HRIS professional who, like Rashford, was underperforming in a role that once seemed perfect. We knew that the candidates’ technical skills were exceptional, but organisational changes had left them disillusioned with their employer. Hence, we knew that when the right opportunity arose with a new organisation that better matched their working style and ambitions, that they would prosper once again. Subsequently, when this opportunity presented itself, we quickly acted and introduced the applicant to the client. Let’s just say that the transformation was remarkable – within three months and reinvigorated, they had identified and implemented HRIS automation improvements that saved their new employer over £200,000 annually.
Global Perspectives: Breaking Geographic Boundaries
As the January 2025 transfer window demonstrates, talent knows no geographic boundaries. Just as Liverpool’s scouts might find their next star in Japan’s J-League or Brazil’s Serie A, specialist recruiters understand that the best talent can come from anywhere. Hence, at JGA Recruitment, we’ve developed an omnichannel approach to talent acquisition, tapping into professional associations, industry events, podcast audiences, WhatsApp group chats, academic institutions, as well as our extensive network of referrals.
Consider this recent example: In late 2024, a UK-based technology company approached us needing a Global Payroll Director with APAC experience. Some recruiters might have focused solely on UK-based candidates, however, our specialist network allowed us to identify an outstanding professional in the USA who brought fresh perspectives on Asia-Pacific payroll operations who was able to deliver value working remotely.
The Strategic Advantage: Measuring Impact
As organisations plan their recruitment strategies for 2025, the value of specialist recruitment becomes clear through measurable outcomes. Our data tells a compelling story:
- Time-to-Hire: While industry data suggests that the average time it takes to hire senior roles is 62 days, JGA’s specialist approach reduces this to just 19 days. This dramatic difference mirrors how established football scouts can move quickly when opportunities arise, having already done the groundwork of relationship building and talent assessment.
- Retention Rates: Industry research shows an average 12-month retention rate of 43%, while JGA placements maintain a success rate of 97%. This echoes how carefully scouted football transfers, like Salah, Alisson and Van Dijk to Liverpool, tend to have a lasting impact rather than become expensive mistakes.
- Engagement Success: Traditional recruitment methods struggle with response rates. LinkedIn’s cold approaches achieve just 21.6% engagement with job boards not faring much better at 28%. However, JGA Recruitment’s targeted outreach achieves over 90% engagement, demonstrating the power of established relationships, trust and industry expertise.
- Long Term Value: McKinsey’s research reinforces these findings, showing that superior talent is up to eight times more productive than average performers, with this multiplier effect increasing with role complexity. Just as a transformative football signing can elevate an entire team, the right hire can revolutionise an organisation’s capabilities.
Navigating 2025’s Challenges: The Path Forward
As we begin 2025, organisations face a critical choice in their approach to talent acquisition.
Remote work has transformed how teams operate, making cultural fit assessment a specialised skill. The acceleration of digital transformation demands increasingly specific combinations of technical and adaptive capabilities. Global talent pools have expanded, requiring expertise navigating international markets and cultural nuances as well as an ability to move quickly to attract, engage and hire talent when it comes available before competitors can.
These challenges mirror those faced by Premier League clubs in the transfer market. Just as clubs invest millions in scouting networks despite having access to advanced analytics platforms, forward-thinking organisations recognise that true talent acquisition expertise can’t be replaced by technology alone.
Conclusion: Making Your 2025 Strategic Choice
As January’s transfer window reminds us, the most successful talent acquisitions come from combining deep expertise with strategic timing and careful relationship building. At JGA Recruitment, we’ve embraced our role as specialists in the payroll and HR sector. Like Liverpool’s scouting network, we focus on our expertise and excel within it.
The best boutique recruitment businesses are built for those who understand and appreciate their value. We grow through word-of-mouth and deep relationships, not through mass marketing or trying to be all things to all people. Just as Liverpool’s scouting network isn’t trying to serve every club in the world, we’re not trying to be every company’s recruitment partner – and we’re not designed to be.
As we enter 2025, remember Simon Sinek’s wisdom:
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.”
Finding these believers in today’s complex talent landscape requires more than access to LinkedIn or AI tools—it requires the expertise, network, and dedicated focus that I believe only specialist recruiters can provide.
The time for reassessing your talent acquisition strategy is now. As the new year begins, will you continue with broad-brush approaches or invest in specialist expertise that can transform your organisation’s future?
Are you Everton, a club that has spent over £716.6million on players since 2016 and yet still they find themselves in a relegation battle? Or are you Liverpool who have spent £735.6m, following a carefully thought out and strategic plan that looks likely to bring them the title in 2025?
Like so many January decisions, the choice concerning how you invest your recruitment this year could define your success in the year ahead.
Your Next Step
At JGA Recruitment, we’re ready to apply our proven expertise to meet your specific needs. Whether you’re seeking to fill a crucial position, build a new team, need interim resource to get a project back on track or you simply want to explore how specialist recruitment could benefit your organisation, we invite you to start the conversation.
Contact us today:
Let’s form a recruitment strategy together that delivers exceptional results in 2025 and beyond.
JGA and LACE Payroll Fantasy Football League 24/25
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By Nick Day
CEO at JGA Recruitment Group
Image: © Photocreo via Canva.com