*Guest Article* Understanding Generation Z – Alex Atherton
Gen Z is the most important generational shift so far, but their experiences and outlook are not understood well enough by those who have come before them. Gen Z has huge, yet mostly untapped, potential to meet the challenges of today. By 2025 Gen Z will form over a quarter of the UK workforce. The older ones are already in management positions in large companies or ripping up the rulebook on their own. Their importance in the workplace will grow with every passing year.