Case Study: Pret
Pret opened in London in 1986 and have grown to over 350 Prets worldwide with shops in the UK, USA, Paris, Hong Kong and Shanghai. They serve more than 300,000 customers every day, all of them looking to enjoy Pret’s fresh, healthy menu. Pret’s group sales in 2016 were £776.2 million
Business Requirements
JGA Marketing have worked with Pret over a number of years and have assisted in recruiting excellent marketing and creative talent for the business.
Recruitment Requirement
To recruit a new Creative Studio Manager, Senior Designer and Digital Designer for Creatives
To recruit a new Head of Social Media, Social Media Lead and Interim PR Manager for social branding and marketing.
Recruitment Activity Performance
| CV’s submitted | Shortlisted for 1st Interview | Shortlisted for 2nd Interview | Outcome | |
|---|---|---|---|---|
| Creative Studio Manager | 5 | 3 | 2 | Placed by JGA Marketing |
| Senior Designer | 7 | 4 | 1 | Placed by JGA Marketing |
| Digital Designer | 4 | 2 | 1 | Placed by JGA Marketing |
| Head of Social Media | 5 | 2 | 1 | Placed by JGA Marketing |
| Social Media Lead | 8 | 5 | 1 | Placed by JGA Marketing |
| Interim PR Manager | 7 | 3 | 1 | Placed by JGA Marketing |
The key recruitment challenge for Pret was to find individuals that not only had the skills required to undertake the role specifications but also to locate candidates with values and personality that aligned well with the culture and mission statements of the Pret brand who could also add value to the business. JGA implemented a number of 24/7/365 candidate attraction initiatives to attract top talent and individually met and interviewed every applicant to assess skills and culture fit prior to interviews. JGA Marketing also implemented a passive / head hunt search process which allowed them to locate top marketing and creative talent that were motivated by the intrinsic value of the opportunities at Pret rather than just by pay which substantially de-risked the recruitment process and provided Pret A Manger with maximum ROI. JGA Marketing successfully placed each position and are proud of the impact these candidates have had on the Pret brand during a rapid period of growth and international expansion.
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