The key recruitment challenge for Pret was to find individuals that not only had the skills required to undertake the role specifications but also to locate candidates with values and personality that aligned well with the culture and mission statements of the Pret brand who could also add value to the business. JGA implemented a number of 24/7/365 candidate attraction initiatives to attract top talent and individually met and interviewed every applicant to assess skills and culture fit prior to interviews. JGA Marketing also implemented a passive / head hunt search process which allowed them to locate top marketing and creative talent that were motivated by the intrinsic value of the opportunities at Pret rather than just by pay which substantially de-risked the recruitment process and provided Pret A Manger with maximum ROI. JGA Marketing successfully placed each position and are proud of the impact these candidates have had on the Pret brand during a rapid period of growth and international expansion.
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